Our organization, like most health care providers, is working hard to improve the care we provide to our patients, while also striving to improve the lives of our physicians. All too often, a narrow view of the former can create conflict with the latter. For example, a reductionist view of clinical quality, which equates good care with performance on a small number of “objective” measures like mammography rates and hemoglobin A1C levels, is often dispiriting for physicians. Of course physicians understand the importance of breast cancer screening and glucose control in diabetes. But they also understand that there is much more to good care. They are justifiably demoralized by the implicit devaluation of the human connections between patients and doctors – the very essence of good care — that these measures can’t capture.